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Introduction to Entrepreneurship

Introduction to Entrepreneurship, 2nd revised edition, copyright 2008
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Sales price: 133 ₱
Sales price without tax: 133 ₱

This is the first text and reference book on Entrepreneurship written in the context of the Philippine business environment.  First published in 1989 as a joint project with the Philippine Association of Colleges and Schools of Business (PACSB) and the Small Enterprises Research and Development Foundation (SERDEF), it remains to be the most comprehensive resource and training material for students.

The fundamental framework of the book has remained unchanged. It begins with the theoretical foundation for entrepreneurship, followed by a study of the entrepreneurial person and her/his distinct qualities and competencies, and then by a discussion of enterprising tasks and functions, with emphasis on practices of successful entrepreneurs.


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